Christopher Marques

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BEER LINE CLEANING USA​

This local service business was looking to continue to grow. They realized word of mouth would only get them so far. I helped set them up with a brand identity, print marketing, and a digital presence to reach a boarder customer base.

Overview

Beer Line Cleaning USA was started by two friends, who after working years in the industry, decided to forge out on their own. Over two years the owners worked tirelessly to manage and operate the entire business, almost entirely by themselves. Beer Line Cleaning USA is now a prominent provider of draft system cleaning services, ensuring the freshness and quality of beverages served in bars, restaurants, and breweries in the Tri-State area.

Client

Beer Line Cleaning USA

Role

Web Developer/Designer, Graphic Designer, Business Development Manager

Services provided

Web Design, Logo design, Branding, Graphic Design, Marketing Strategy

Year Completed

2023

Platform

WordPress

Visit Site

Challenge

While the operations side of the business continued to flourish, the management side began to suffer. In this case study, we'll explore how I worked with Beer Line Cleaning USA to elevate its brand and streamline its operations.

Objectives

Our primary objective was to improve Beer Line Cleaning USA's brand and marketability, while also streamlining their operations.

Research

While overseeing operations at Beer Line Cleaning USA, I conducted a thorough analysis of our competitors, uncovering a crucial disparity in our online presence. Unlike rival companies with websites or Google Pages, we relied solely on an Instagram page. While effective in showcasing our work, it presented limitations in customer communication and brand definition.

Our Instagram, primarily a visual portfolio with a link to our scheduling app, proved insufficient for robust customer engagement. The platform’s design constraints restricted our ability to customize and establish a distinct brand identity. Notably, the logo size on Instagram impacted the legibility of our company name, affecting brand recognition.

Recognizing these challenges, I spearheaded initiatives to enhance our online visibility, emphasizing the need for a versatile platform that facilitates effective communication and clearly defines our brand.

Design System

For Beer Line Cleaning USA we utilized the colors already in their logo. Colors that capture that it is an American company, and yellows to bring out the association with beer. For the website we chose to add colors that would provide contrast with the text. The fonts we chose were to match the logo, and promote legibility across all their products.

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Crimson Pro

Heading

size 94/75/42/33

Aa

Poppins​

Body

size 35/28/18/17/14/12

#02518B

#E82828

#000000

#FBAC21

#FFFFFF

#B4C7D1

#CD9303

#DAE3E8

#334155

#1E293B

Challenges:

  • Limited online presence.
  • Outdated branding and a need for a more professional image.
  • Manual and time-consuming operational processes.
  • A need for marketing materials to grow their client list.

Goals:

  • Create a website and Google Profile for the business to increase visibility. 
  • Update the logo to clearly showcase the company name and brand.
  • Organizational systems for supplies and procedure’s to reduce waste/loss. 
  • Business cards, cleaning logs, promotional fliers. 

Scope of Work:

  • Website Development: I designed and built the client’s website, providing a platform for customers to learn about the services offered, and to book appointments.
  • Marketing Materials: I created professional marketing materials, including flyers, cleaning logos, and business cards to enhance the client’s branding and customer outreach.
  • Logo Design: I designed a new logo to modernize the client’s brand identity, giving it a fresh and appealing look that more clearly highlighted their name.
  • Excel Formulas/Sheets: I developed Excel formulas and sheets to streamline operational tasks, resulting in improved efficiency.

Logo Design

Before

After

Website Design

Marketing Materials

Client Feedback:

Conclusion:

The project’s outcomes significantly enhanced Beer Line Cleaning USA’s brand and operations. This resulted in increased website traffic, improved customer engagement, brand recognition, and operational efficiency. The collaboration has elevated the client’s presence in the industry and contributed to its continued success.

Beat Vortex

Previous
Next

Beat Vortex is the working title for a rhythm game I began working on in 2018. 
I picked back up work on the project during 2020 to see how much further along I could get. 

After extensive research, I was able to implement multithreading for the song loading and analysis.  
This took load times on mobile from 7-12 minutes depending on the song to 50-90 secs. 

I later use a similar technique to improve the terrain generation, which yielded similar results. 

Tools used: Autodesk Maya, Photoshop, Unity, Visual Studio, Trello. 

Honor Lore and art

During the pandemic, I took the opportunity to freelance and work from home as a way for me to focus on finishing up one of my passion projects.  

One of the first steps along this journey was to develop more of the lore and background of the world. 

Honor Rulebook

As progress on the game began to pick up steam, I shifted focus over to refining the rulebook I had previously thrown together during the original development. 

As part of the process, visual and grammatical improvements were made to improve the flow and clarity of the rules. 

After completing the revisions of the rulebook, the project moved forward into play tests and further refinement. 

Journal App

This past year I started working on developing a productivity app. I felt that the to-do list’s or habit trackers I had tried were very narrowly focused on doing one thing well. This often left users needing multiple apps to handle simple planning and task management for their day to day. This creates a lot of opportunities for confusion,  wasted time, and more pain points than their software solves. 

The goal of the Journal App is to give every day users the same depth and control over planning of their schedules as we have for corporations with software like Jira, Trello, Monday, or Asana. 

This project has been a great test of my UI design and implementation. It has also given me a chance to further improve my workflow for loading/storing user data. 

Tools used:  Photoshop, Trello, Unity, Visual Studio. 

Tulipanov Virtual Gallery

For this project, I was asked by the painter, Igor Tulipanov, to create a virtual gallery space where he could host private exhibitions of his art. 

I used a concept image he gave me to model the exterior off of. I then designed an interior that worked well for that space and fit his unique art style. 

The final goal for the project is to be able to embed the gallery on the homepage of their site. This proved to be the main challenge of this project was setting up the ‘multiplayer’ aspect, due to it being webgl. 

 

Tools used: Autodesk Maya, Photoshop, Unity, Photon 

Pip42 - 1 : Building design

PIP42 – 1 gives players the ability to place down structures and create bases on a foreign planet. To do this required a modular building. 

I started off by building a mood board of space structures that I felt fit the aesthetic I was looking for. 
Since the game is top down, I need to design with the ability for the  roof of all the models to be removable. 

Tools used: Autodesk Maya. PureRef. 

Honor Stats Rebalancing

After the first few play tests, we found the stats for Honor needed to be rebalanced. 
Using google sheets allowed me to visualize the distributions of stats for classes, weapons, and armor. 
I was able to do this using conditional formatting, which I set to shade cell based on their value. 

The original stat calculations took a considerable amount of time to work out. 
Developing a new system cut down the time substantially. 

Tools used: Google Sheets

Honor Card Design

Over a few months, I worked to refine the card designs for my tabletop card game. Here are some iterations of the early stages. 

After not seeing much progress towards a suitable design, I decided to create a mood board to help define what I wanted to create. 

I’ve settled on a simplified look with minimal framing, allowing more room to let the art shine. 

After settling on the new design, I began implementing those concepts across the rest of the card types from the game.

Tools used: Photoshop, Illustrator, InDesign, Pureref

Graphics by Color Group

Before
After

This was a project for a local business. They wanted their site updated to something that was more modern and fresh than their old site. 
I designed and built out the new site remotely, then swapped the site out over night to prevent downtime and users seeing a broken site. 

www.ColorGroup.com

Museum of Bops

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Museum of Bops was a freelance animation project for the painter Igor Tulipanov.  

Igor wished to see the characters from his paintings come to life. 

I modeled the character, built out a museum and animated all the characters.

The video is the intro of the project where the characters enter the museum before climbing into the paintings to interact with their fellow bops

Tools used: Autodesk Maya, Photoshop, Unity, Visual Studio, Trello.